Some ideas to consider and reflect on from today. Generally….
People tend to do their ‘main’ shop at one major multiple.
- Multiples such as Tesco have a number of departments, such as Butchers, Greengrocers, etc under one roof.
- This is more convenient and reduces time shopping.
- They also have a wider range of products, because of the size of the stores, they have more display space.
- They can also sell products at cheaper prices, they can buy in bulk and have larger warehouse facilities for storage.
- They also have longer opening hours which may fit in with shift work.
- They are also more accessible than the traditional high street, due to free car-parking and close locations next to major roads.
- Many multiples have customer cards, that offer discounts for loyalty.
People tend to be shopping less frequently.
- People tend to buy in bulk for their ‘main shop’, meaning they have to shop less.
- People can buy in bulk, because they have cars, shopping can be transported home with ease.
- People can also buy in bulk, because they have storage facilities, such as fridge and freezers.
- It is economical to buy in bulk, major multiples tend to attract shoppers by offering discounts on multiple purchases, such as BOGOF. 😉
- Increasingly people are paid monthly, therefore they may choose to do one ‘main shop’ each month.
People are travelling further for their shopping.
- People have cars!
- People are more willing to travel further for their shopping, it is economical to increase the distance travelled to reduce their purchase costs.
- Many of the larger out-of-town supermarkets are located next to major roads, such as motorways. This reduces the friction of distance, they are more accessible.
- Out-of-town supermarkets also offer free parking, which encourages people to use their cars.
Now one to consider, which came first, the car or the out-of-town supermarket?
Next… the attraction of out-of-town…. 🙂