Subverting culture…

Thanks to online friend Lucy Cottam for pointing me in the direction of the these images. These are examples of cultural jamming, where an individual or group changes the original message of an advertisement, to reflect what they believe is the true impact of producing the product or service .


By Zoe O’Connor

Usually the subverted advertisements are in highly public places to increase their impact and audience.


By Zoe O’Connor

Such anti-consumerists are also concerned about the impact of ad-creep, advertisements dominating not only public spaces, but increasingly private places as well. They believe that such consumerism encouraged by advertisements has a negative effect on the individual, linking consumerism with personal empowerment, not only are our consumer landscapes becoming similar, but our cultural landscapes are increasingly a reflection of our consumption; our identity is linked to what we buy…

For more see the Adbusters website.

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